Real developers, not templates

An online store that brings orders, not just visits

You work directly with the developer. A real Next.js store with payments and shipping wired in, not assembled from plugins, and built to rank in Google from day one.

20+
Completed projects
⭐ 5.0
Rating in Google
Organic
Orders without ads

Online stores we built, with real Google results

These are screenshots from Google Search Console of online stores we built. All traffic is organic, without advertising and without backlinks.

Brand-new sitesNo advertisingNo backlinksNo social media
Swipe for more

Source: Google Search Console. Weekly organic traffic on brand-new sites, with no advertising, no backlinks and no social media.

Dom Klima - AC installation and service company. ElectroBoys - online store for electrical supplies (5,000+ products). Mari-Kris - women's clothing boutique and atelier. Data: June 2026.

Why work with us for your online store

Written in real code

Modern technologies, not templates

Your store is built on modern tech (Next.js), not assembled from ready-made themes and plugins. That means faster loading, better security, no plugin bloat, and behavior tailored exactly to your business.

The right tech for your budget

WooCommerce, Shopify, or Medusa

We don't force one platform on you. Depending on your budget and goals, we pick the best fit - from an accessible WooCommerce build to a fully custom, 100% owned Medusa store.

Directly with the developer

No account managers in between

The person who writes the code is the person you talk to. Requirements don't get lost in translation, and decisions happen fast.

Real results from Google

Orders from organic search

SEO is built in from day one. Our stores get orders from organic search alone, without ads - and we have the Search Console screenshots to prove it.

No monthly fees or lock-in

The code is yours

No monthly platform fees and no vendor lock-in. You own the code, so long-term running costs stay the lowest of any option.

What's included in your online store

Not just a pretty design - a full package of integrations and features built for actual online sales.

Payment integrations

  • All major credit and debit cards
  • Stripe (international cards)
  • PayPal for international customers
  • Cash on delivery

Shipping integrations

  • DHL, FedEx, UPS integrations (API)
  • Local courier integrations on request
  • Automatic shipping cost calculator
  • Shipment tracking

Inventory management

  • Real-time stock levels
  • Automatic low-stock alerts
  • Product import/export (CSV/Excel)
  • Variants (size, color, etc.)

SEO and analytics

  • SEO-friendly URL structure
  • Google Shopping integration
  • Dashboard with key metrics
  • Abandoned cart tracking
Full overview at a glance
Admin Panel

You run the store yourself, from one panel

No technical skills needed. Add products, process orders, and see your numbers - all from an intuitive admin panel that also works from your phone.

  • 1

    Full overview at a glance

    See orders, revenue, and stock the moment you log in.

  • 2

    Manage orders in one place

    Track each order and generate a shipping label with one click.

  • 3

    Add products in 2-3 minutes

    Upload photos, set price, description, and category. Bulk import too.

  • 4

    Reports and accounting

    Clear sales reports, so you always know how the store is doing.

Real screenshots from Mari-Kris, an online store and atelier we built. Not stock images.

Our Process

How we work - from idea to live store

Every project moves through 4 clear steps. No surprises, no hidden fees - just a transparent process with concrete outcomes.

1

Analysis and strategy

We figure out what you sell, who your customers are, and which integrations you need - payments, shipping, inventory. Then we pick the right type of store.

3-5 business days
2

Design and prototype

We mock up the store in Figma - product pages, cart, checkout. Mobile-first, because the majority of online purchases now happen on a phone.

5-7 business days
3

Development and integrations

We build the store with Next.js, wire up Stripe and PayPal, shipping providers, and inventory management. SEO is built in from day 1.

10-20 business days
4

Testing and launch

We test payments, shipping, and live orders. We add your first products, train you, and launch the store. Up to 6 months of free maintenance.

3-5 business days

In total, a standard store goes live in about 6 to 10 weeks. After launch, products usually start showing up in Google within 2 to 6 weeks, because SEO is built in from day one, not bolted on later.

Online store pricing - 2026

Pick the technology that fits your budget and goals. Every option is written in real code, not assembled from templates.

Click a technology below to see its packages

Swipe the table sideways to compare →

Best forFast start, standard storeFamiliar WordPress admin, large catalogNon-standard logic, small storeGrowing store, modern technology
Pricefrom 2,000 EURfrom 3,000 EURfrom 3,500 EURfrom 4,000 EUR
Timeframefrom ~1 monthfrom ~1.5 monthsfrom ~1.5 monthsfrom ~1.5 months
Code ownershipHosted platformYour code + WordPress100% your code100% your code

Packages shown for:

Shopify

A fast, budget-friendly start - when you want to sell soon

Start

~1-1.5 months
2,000 - 4,000 EUR
estimated range, no monthly fees

Shopify theme store, ready to sell

  • Shopify store setup
  • Custom theme matching your brand
  • Payments and shipping configured
  • Unlimited products
  • Basic SEO optimization
  • 1 month of free support
Request a quote
Most popular

Headless

~1.5-2.5 months
4,000 - 8,000 EUR
estimated range, no monthly fees

Fast Next.js storefront over Shopify backend

  • Everything in Start, plus:
  • Headless Next.js storefront end to end
  • Multilingual and multi-currency
  • Custom product logic
  • Google Analytics and Search Console
  • 3 months of free support
Request a quote

Enterprise

3-4 months
8,000 - 16,000 EUR
estimated range, no monthly fees

Multi-region store with complex integrations

  • Everything in Headless, plus:
  • Multi-region and per-customer pricing
  • ERP or CRM integrations
  • Custom checkout logic
  • Advanced SEO strategy
  • 6 months of free support
Request a quote

Included in every package

100% code ownership on handover
SEO redirect mapping on every migration
Free consultation and an exact quote up front
Full documentation, no vendor lock-in

All prices exclude VAT. The final price depends on the number of products, features, and integrations. After the free consultation you'll get an exact quote.

Interactive calculator

Configure your store and see a live estimate

New store or an upgrade of your current one, platform choice, modules with explanations, product and category count - the price and timeline update as you choose.

Open the store calculator
Optional Modules

Add-ons we can build into your store

Start with what you need and add the rest as you grow. Each module is built into your store, with no monthly platform fees.

Coupons and promo codes

Discounts, campaigns, and scheduled promotions.

Loyalty program

Points and rewards to bring customers back.

Product reviews

Ratings and reviews that build trust and help SEO.

Multilingual store

Sell across borders with multiple languages.

Gift cards

Sell digital gift cards customers can redeem.

Subscriptions

Recurring orders and automatic billing.

Google Shopping feed

Product feed for Google Merchant and Shopping ads.

Wishlist and compare

Save-for-later and side-by-side product comparison.

Blog module

Content that pulls in organic traffic and links to products.

These and other custom modules are priced per project. Tell us what you need in the free consultation.

Real Results

Online stores we've built

Real e-commerce projects with concrete outcomes - not vague claims, actual stores

ElectroBoys, electrical supplies

WordPress to Next.js, 6,000+ products

Their WooCommerce store was slow and barely sold. We rebuilt the storefront on Next.js, integrated WooCommerce, Speedy, Econt, and myPOS, and dropped the database from 660 MB to 70 MB. The store now gets orders from organic search alone.

43 → 88
PageSpeed after the rebuild
Plugins → 0
All custom coded
See the project →

Phyto Life, food supplements

Headless store with server-side tracking

A headless store: a fast Next.js storefront over the WordPress admin the owner already knew. We integrated myPOS, Speedy, and BoxNow, set up server-side tracking, and built a custom abandoned-cart plugin that replaced an expensive paid one.

Paid plugins → 0
Replaced with custom code
STAPE
Server-side tracking for ads

Mari-Kris, fashion atelier

Online store with custom product logic

A tailoring atelier that sells clothes and the fabrics they're made from, linked together. From a fabric you can order a made-to-measure piece and see a rough visualization. The whole admin panel works from a phone.

#1 in a month
Local searches, orders from other cities
8.2% CTR
Over 2x the average
See the project →

Parker, Europe distributor

Headless: Next.js + Shopify, multilingual

The main Parker distributor for Europe: a multilingual store (German, Dutch, English) with EU-wide shipping and custom pen engraving, with text or an uploaded signature image. A Next.js storefront over a Shopify backend the owner already used.

3 languages
DE / NL / EN, EU shipping
Custom
Pen engraving with signature
An Honest Comparison

WooCommerce vs custom online store

Sometimes WooCommerce is the right call. Sometimes a custom build is the better one.

When WooCommerce or Shopify make sense

  • Small budget (under 2,500 EUR) and you need to launch fast
  • Standard products without complex logic
  • You don't expect huge traffic (under 10,000 visits per month)
  • You're fine with monthly fees (25-70 EUR/month for Shopify)

When a custom build is the better path

  • Specific business logic (B2B pricing, subscriptions, prepayment)
  • Heavy traffic (WooCommerce slows down past 50,000 visits)
  • Complex integrations with your ERP or CRM
  • You want full control and no recurring fees long term

An illustrative cost comparison over time:

PeriodWooCommerceShopifyCustom Next.js
Up-front1,300 EUR950 EUR5,000 EUR
Year 1 (support + hosting)+600 EUR+1,200 EUR+200 EUR
Year 2+600 EUR+1,200 EUR+200 EUR
Year 3+600 EUR+1,200 EUR+200 EUR
3-year total3,100 EUR4,550 EUR5,600 EUR

* Indicative figures. WooCommerce needs paid plugins and constant plugin and core updates; Shopify charges a 70 EUR/month plan plus app fees. A custom Next.js store has no plugins to license or update, so its yearly upkeep is roughly 3x lower than WooCommerce - just hosting. It costs more up front, but the lowest running cost of the three means the gap narrows every year and eventually reverses.

HVAC equipment store

HVAC equipment store

A lightning-fast Next.js website with local SEO that dominates Google Maps.

Learn more
Platform for esports coaching

Platform for esports coaching

A website for a professional League of Legends coach with online payments, bookings, and live chat.

Learn more
Social network for eco enthusiasts

Social network for eco enthusiasts

A mobile app that turns street cleanups into a fun game with missions, points, and leaderboards.

Learn more
Digital marketing agency

Digital marketing agency

A corporate website with a unique visual identity, custom SVG animations, and a neon-green color scheme.

Learn more
Online Store

Online Store

An e-commerce platform for a fashion house with a product and fabric catalog, made-to-measure ordering, and an admin panel for managing products.

Learn more
E-commerce for electrical materials

E-commerce for electrical materials

A redesign of an online store with 6000+ products from WordPress to Next.js 16, with Speedy, Econt, MyPOS, and full SEO optimization.

Learn more
Client Reviews

What Our Clients Say

5.0
20 reviews
Валентина Кривошийска

Валентина Кривошийска

I hired the company to build an online store. I was skeptical because I'd been let down three times before! I was amazed and really happy with the work they did. Professionalism and a great attitude, clear and precise explanations! Very accurate and right on schedule! Highly recommend!!! Good luck!

Георги Георгиев

Георги Георгиев

Working with this IT specialist was one of the best decisions we've made for our business. He built us an online store that doesn't just look good, it works. He organized the categories logically and conveniently for the customer, improved our SEO significantly, and we actually started getting traffic and inquiries. The look of the site is now on a completely different level – professional and clean. The most valuable part is the attitude – he doesn't give up, thinks things through, and offers solutions and ideas we wouldn't have come up with ourselves. He works as if it were his own business. If you're looking for someone to build your site the right way, not just to get it over with, this is the right person. Highly recommend.

Ludovico Mastroberardino

Ludovico Mastroberardino

The guys built me a great website and got it to the top spots on Google. I'm very happy with working with them. I recommend them to anyone who wants a quality website.

Elica Peeva

Elica Peeva

We worked with Coding Turtles on building a website. Extremely professional attitude and patience. They were very fast and very precise. Recommend!

Hrisimir Popov

Hrisimir Popov

Excellent service, very understanding people that care about what exactly your personal needs are and are patient with clients that are not sure what they want.

Iliqn Purvanov

Iliqn Purvanov

I'm very happy with the service – they were fast and very precise. I recommend them to everyone.

Miroslav Gochev

Miroslav Gochev

Very professional and well-done work.

Rumen Radev

Rumen Radev

Well done, you made me a great site. Keep up the good work.

Huaw Ei

Huaw Ei

Highly recommend!

ivailo boev

ivailo boev

The best!

Frequently asked questions about online store development

Yes. Beyond the online store we can build a mobile app for iOS and Android so you reach customers directly on their phones.

See our mobile app development service

The price depends on type and complexity. Catalog store (no payments): 1,500 - 3,000 EUR. Standard e-commerce: 2,000 - 6,000 EUR, depending on the number of products. Custom platform: on request (B2B, marketplace, complex logic). The price covers design, development, integrations, testing, and training. You won't pay extra for revisions during the project.

Realistic timelines: Catalog store: 3-5 weeks. Standard e-commerce: 6-10 weeks. Custom platform: 3-6 months. That includes everything: design, development, testing, adding the first products, and training. We don't promise unrealistic things.

We integrate the most popular payment gateways: Stripe (international cards, Apple Pay, Google Pay), PayPal (for international customers), cash on delivery, and bank transfer (for B2B clients). Local payment providers can be added on request. The customer picks how to pay, you get the money automatically.

We integrate with major shipping providers (DHL, FedEx, UPS) and can add regional or local couriers on request. The customer picks an office or address from a dropdown menu. Shipping cost is calculated automatically. You generate a shipping label with one click from the admin panel. The customer gets a tracking number automatically. No need to fill out labels manually or call the courier.

Absolutely. The store is yours and you run it yourself. The admin panel is intuitive - you add a product in 2-3 minutes. Upload photos, set the price, description, category, and you're done. Bulk upload from Excel or CSV if you have a lot of products. You can edit prices, stock, and promotions any time. We train you in 30 minutes and you'll be set.

Yes. We offer a full package: hosting and maintenance from 75 to 200 EUR per month for servers, backups, and security updates. Bug fixes when something breaks. New features when you want them (coupons, email marketing, anything). SEO optimization to help your products rank on Google. One partner for development and maintenance, no need to chase different vendors.

WooCommerce is a fine choice for small stores on a lower budget. But for specific logic, high traffic, or complex integrations, a custom solution is the better path. Our Next.js stores are significantly faster, with no plugin bloat, and are built to scale. For ElectroBoys the rebuild lifted PageSpeed from 43 to 88 and cut the database from 660 MB to 70 MB. See the indicative cost comparison in the section above.

It depends on your business. Catalog store - for a small number of products or B2B, where the customer orders by phone or email. Price: 1,500-3,000 EUR. Standard e-commerce - a full store with online payments (Stripe, PayPal), automated shipping, and inventory management. Price: 2,000-6,000 EUR. Custom platform - for marketplaces, B2B with per-customer pricing, or subscriptions. Price on request. During the free consultation, we'll help you pick the right one.

After launch we offer hosting and maintenance (75-200 EUR per month), quick bug fixes, new features (coupons, email marketing, additional integrations), and SEO work to help your products rank on Google. Monthly packages or project-based work - your call.

Almost anything not prohibited by law. Physical goods (clothing, electronics, cosmetics, food, parts), digital products (courses, e-books, licenses), and services or bookings. The store adapts to your product - size and color variants, shipping weight, or a downloadable file for digital products.

An online store works 24/7 and reaches customers beyond your city, while a physical shop is limited by opening hours and location. It's also insurance - businesses with online sales weathered periods like 2020 far more easily. A physical shop and an online store don't compete, they complement each other.

For manufacturers who want to sell directly, retailers, B2B companies with fixed clients and per-customer pricing, boutiques and ateliers, and any business that wants to sell online. In the free consultation we assess whether an online store is the right fit for your case, or whether a website or landing page suits you better.

Ready for a store that brings you orders?

Tell us about your products in a free consultation. We'll suggest the right type of store, with a clear price and timeline, and no obligation.

Ready?

Let's build your next project.

Have a site or just considering one? Tell us briefly and we’ll send concrete guidance by email, no mandatory meeting.

Free consultation

We reply within 48 hours on business days. Your data stays with us.

E-commerce Store Development | Start Selling Online | Coding Turtles