Dom Klima 2025
We built a complete website and Google Business Profile from scratch - without social media and without paid ads.
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100% organic results, straight from Google.
Organic traffic (Google Search Console)
Over more than 5 months the site has built steady organic traffic from Google - about 25 visits per week on average, entirely from search.
Local ranking (Google Maps)
Dom Klima ranks among the top results in Google Maps for “air conditioners Pleven” - in the local pack, with a perfect rating from real customers.
Source: Google Search Console and Google Maps - purely organic, no ads and no backlinks.
Dom Klima is a new company in the HVAC space, founded in early 2025. This is their first online presence - they had no site, no social media, and no Google Business Profile. We started from absolute zero, which makes the results for this stretch of time impressive.
What's on the site
Site screenshots
Homepage
Modern design with clear navigation. Favorites and Compare buttons in the menu.
Building an online presence for a new business is significantly harder than optimizing an existing one:
No history on Google
Google doesn't know the business. No old links, no reviews, no built-up authority. The trust-building process takes time and requires patience.
No social media or ads
The client chose not to invest in paid ads or social media. We had to deliver results purely through organic SEO and a quality website.
Strong local competition
Competition in HVAC is heavy. Established companies with years of history and dozens of reviews dominated the results.
Instead of fighting the competition on their turf, we picked a different path:
A website written in code, no platform
We built the site entirely in code, without WordPress or any other platform. That means zero subscriptions, zero dependency on plugins, and full freedom for future improvements. The site belongs to the client and can grow with the business.
Google Business Profile from day one
In parallel with the site, we created and optimized a Google Business Profile. The right category choices, complete service information, and regular activity. From month two, the profile took 2nd position in the city.
Strategic keyword choices
We didn't focus only on the most-searched keywords where competition is fiercest. We found niche searches the competitors hadn't optimized for. That let us claim top positions for them by month three.
Air conditioning is a crowded market - you don't win it by chasing the same keywords as everyone else. We won it with the right strategy, not with ads, backlinks, or social media.
Keywords with no competition
Instead of fighting for the most contested searches, we found the ones with little to no competition - like people searching for AC maintenance in the city. The site reached 1st place for one of them in just two weeks.
"What did you do? We have so many maintenance calls that we are fully booked." - the owner, after the page started ranking.
12 reviews that beat 300
Dom Klima ranks 2nd in the city on Google Maps with only 12 reviews - ahead of competitors who have been online for years and have 200-300 reviews.
The reason is the setup, not the volume: every service on the Google Business Profile has a matching page on the site, and the profile and site are correctly linked. Correct structure beats review count.
Minimal upkeep, lasting results: no backlinks, no blog, no social media - just service and catalog pages with the right structure. The client has no Facebook or Instagram; the site alone keeps the phone ringing.
A site built on clean code hits numbers that plugin-heavy platforms rarely reach.
Google PageSpeed Insights is a free Google tool that measures the speed and quality of websites. A score above 90 is considered excellent.
Six months after the project started, Dom Klima 2025 has a stable online presence, built entirely organically. The Google Business Profile has held 2nd position in the city since month two. The site ranks at the top for important keywords. All of this was achieved without a single lev spent on ads, without social media, and without monthly subscriptions to platforms or plugins. The company now has a digital foundation that can be built on and improved over time.
Google Business Profile stats - October 2025
Real data from Dom Klima's Google Business Profile.
97 interactions
Total interactions - how many times users engaged with the business profile (calls, clicks, direction requests and more)
41 clicks to the site
Clicks to the site - how many times users tapped the website link straight from Google Maps or Google Search
12 calls
Phone calls - how many times users called directly from the "Call" button in Google
* Data from Google Business Profile for October 2025 - the fifth month since the project launched.
Got questions? We've got answers.
Answers to the questions clients ask us most often
We started from zero as a new company with no online presence at all. Six months later, people find us on Google, call us, and ask about our services. And we haven't spent a stotinka on ads.
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